Business Plan

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

The business goals may be defined for for-profit or for non-profit organizations. For-profit business plans typically focus on financial goals, such as profit or creation of wealth. Non-profit and government agency business plans tend to focus on organizational mission which is the basis for their governmental status or their non-profit, tax-exempt status, respectively—although non-profits may also focus on optimizing revenue. In non-profit organizations, creative tensions may develop in the effort to balance mission with "margin" (or revenue). Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. A business plan having changes in perception and branding as its primary goals is called a marketing plan.


Business plans may be internally or externally focused. Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. They typically have detailed information about the organization or team attempting to reach the goals. With for-profit entities, external stakeholders include investors and customers. External stake-holders of non-profits include donors and the clients of the non-profit's services. For government agencies, external stakeholders include tax-payers, higher-level government agencies, and international lending bodies such as the IMF, the World Bank, various economic agencies of the UN, and development banks.

Internally focused business plans target intermediate goals required to reach the external goals. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization. An internal business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors. This allows success of the plan to be measured using non-financial measures. Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans.

Operational plans describe the goals of an internal organization, working group or department. Project plans, sometimes known as project frameworks, describe the goals of a particular project. They may also address the project's place within the organization's larger strategic goals.

Business plans are decision-making tools. There is no fixed content for a business plan. Rather the content and format of the business plan is determined by the goals and audience. A business plan should contain whatever information is needed to decide whether or not to pursue a goal.

For example, a business plan for a non-profit might discuss the fit between the business plan and the organization’s mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization’s ability to repay the loan. Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation. A business plan for a project requiring equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation.

Preparing a business plan draws on a wide range of knowledge from many different business disciplines: finance, human resource management, intellectual property management, supply chain management, operations management, and marketing, among others. It can be helpful to view the business plan as a collection of sub-plans, one for each of the main business disciplines.

"... a good business plan can help to make a good business credible, understandable, and attractive to someone who is unfamiliar with the business. Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure."

Traditionally business plans have been highly confidential and quite limited in audience. The business plan itself is generally regarded as secret. However the emergence of free software and open source has opened the model and made the notion of an open business plan possible.

An open business plan is a business plan with unlimited audience. The business plan is typically web published and made available to all.

In the free software and open source business model, trade secrets, copyright and patents can no longer be used as effective locking mechanisms to provide sustainable advantages to a particular business and therefore a secret business plan is less relevant in those models.

While the origin of the open business plan model is in the free software and Libre services arena, the concept is likely applicable to other domains.

Semua Tentang Bisnis

Bapak Ilmu Administrasi : Henry Fayol


Bapak Ilmu Management : Fredick Winson Taylor








Administrasi dalam arti luas ::
--> Administrasi mencakup organisasi, tata usaha, management

Administrasi dalam arti sempit
--> tata usaha

Pimpinan tertinggi dalam suatu administrative adalah administrator.

Bisnis adalah keseluruhan aktivitas-aktivitas yang dilakukan secara teratur dan kontinu untuk menghasilkan barang / jasa, barang dan jasa / menyediakan fasilitas-fasilitas tertentu untuk dijual atau disewagunakan dengan memperoleh keuntungan atau profit

Inti dari bisnis --> adalah pemikiran rasional.

Menurut Henry Fayol, syarat management --> harus sehat jasmani, rohani dan giat bekerja

Pada dasarnya bisnis adalah pertukaran, jadi kalau tidak teratur dan kontinu bisa disebut bisnis juga, CONTOH : ada sale baju di Singapur, dan kita beli dan dijual lagi.

Perkembangan bisnis
---> exist : perusahaan berdiri di masyarakat.
---> survive : bertahan, biaya yang dikeluarkan untuk biaya operasional
---> growth : tumbuh dan berkembang, dikenal masyarakat
---> organisasi : kerjasama dari sekelompok orang untuk mencapai tujuan tertentu, dimana ada pembagian tugas, dan tata hubungan kerja yang jelas.

Efektif --> mencapai hasil yang bermanfaat.
Efisien --> tentang masalah biaya.
Efektif and efisien dalam bisnis --> sesuai dengan selera masyarakat, tapi dengan biaya serendah mungkin dan kualitas tidak turun.

4 basic truth in order to be effective communicators

1. Simplify message
Communication is not just about what was said, but also how to pronounce it. No need to try to impress people with difficult words or sentences that are complex.

2. Look at the other person
Good communicators to focus on his interlocutor. If you want to become better communicators, berorientasilah on the listener.

3. Show me the truth
Credibility precedes great communication.
First, believe in what you say. People can be good communicators if you have the spirit & high confidence. Second, do what you say

4. Create action
Do not ever forget that the goal of communication is action. If you throw some information to others, give them something to feel, something to remember, and something to to do.

4 kebenaran mendasar supaya dapat menjadi komunikator yang efektif

1. Sederhanakanlah pesan
Komunikasi bukanlah sekedar mengenai apa yang diucapkan, melainkan juga cara mengucapkannya. Tidak perlu berusaha membuat orang lain terkesan dengan kata-kata sulit atau kalimat-kalimat yang kompleks.

2. Pandanglah lawan bicara
Komunikator ulung memfokuskan diri pada lawan bicaranya. Jika ingin menjadi komunikator yang lebih baik, berorientasilah pada pendengar.

3. Tunjukkan kebenarannya
Kredibilitas mendahului komunikasi yang hebat.
Pertama, percayalah pada apa yang diucap